YouTube has announced a new feature called Communities that is designed to increase engagement on the video streaming platform. Once you enable it, users will be able to post in a YouTube Community. They will also receive responses from other users. The company also says that it is rolling out a new ‘Hype’ button. This is a feature that has been in the works for over a year. It will boost emerging creators on the platform by allowing more viewers to discover their channels via platform-wide leaderboard that shows the most-hyped videos on YouTube.
YouTube Communities Announced
YouTube announced the new YouTube Communities feature on Wednesday. The platform will slowly roll this out to select channels on the platform. They will do this before the feature is widely available next yar, according to the company. The feature adds the ability to interact with the owner of the channel by posting in a community. Besides, other users can also react and respond to posts.
Until now, users could only post comments in channels. This forces creators to take to platforms like Facebook, Discord or Telegram to interact with their subscribers. The forum-like YouTube Communities feature might allow the service to keep users engaged on its own platform. You cannot enable the feature by default. This means that channel owners will need to enable it themselves. It’s also worth noting that channel owners will need to moderate their communities for inappropriate content, via the new Community Hub tool, which is worth keeping in mind.
YouTube Hype Button: How it Works
YouTube explained that they have made the new Hype button with emerging creators in mind. This is because they can sometimes find it difficult to reach new viewers, even if they have a loyal fanbase. If a channel has less than 5 lakh subscribers, viewers will be able to “hype” it, which has a greater impact than sharing the video or liking it on YouTube.
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