When customers increasingly favour self-service to human interaction, the companies that are ahead in data intelligence and technology use have grown more quickly that their competitors. Can Virtual Experience Replace Reality? explores research that says, by 2020, VR, AI and chatbots will transform CX and enable businesses to deliver flawless, engaging digital experiences, meet customers’ expectations at all stages of the buying journey, and be informed by accurate, consistent information about each customer.
How VR, AI and chatbots will transform CX by 2020
