NEW DELHI: Vodafone Idea has launched Vi Ads, an artificial intelligence (AI) and machine learning (ML)-powered ad-tech platform aimed at providing marketers with a programmatic media purchasing platform. Vi Ads will allow advertisers to reach the operator’s 243 million customers via a variety of channels, including Vi-owned digital media such as the Vi App, Vi Movies, and Vi TV App, as well as traditional channels such as SMS and IVR calls. Vi Ads will be media agnostic, allowing advertisers to connect with Vi users on external media channels and Vi Ads publisher partners, according to the business.
Furthermore, Vi Ads will provide a self-serve interface that will give advertisers complete control over their campaigns, from a campaign set up to campaign tracking and driving campaign analytics. Large agencies and SMEs will both benefit from the mix of powerful capabilities and ease of implementation, according to the business.” With our programmatic platform – Vi Ads,” said Avneesh Khosla, Vi’s chief marketing officer, “we will address two of the major difficulties faced by advertisers today — genuine insights and expanded reach.”In terms of important features, Khosla claims that the service provides advertisers with distinct audience segments, interest groups, and targeting criteria generated from Vi’s deep consumer insights based on opt-in data. Advertisers may reach their target audiences not just through Vi’s own digital media, such as the Vi App and Vi Movies & TV app, but also through external third-party programmatic advertising and conventional channels such as SMS and IVR calls.
“This is a simple, easy-to-use, and highly efficient solution for marketers to effectively reach out to the right target group with the most relevant messaging at any given point in time,” he added. “It also provides Vi with a monetization opportunity as we aggressively build and scale our digital assets.”
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