Twitch is scrapping its own new advertising rules, following a backlash that saw streamers leave the platform.
The Amazon-owned live streaming service had said it would restrict the size and type of ads used by streamers who create content on Twitch.
This would have substantially reduced the ways in which streamers generate income on the platform.
Twitch has abandoned this policy after several creators threatened to boycott the platform and some moved elsewhere.
But not all of the new rules have been reversed, some streamers say, despite Twitch’s statement.
In a tweet viewed 13.4 million times, it called the new rules “bad for you and bad for Twitch”.
“Sponsorships are critical to streamers’ growth and ability to earn income,” it said. “We will not prevent your ability to enter into direct relationships with sponsors – you will continue to own and control your sponsorship business.
“We want to work with our community to create the best experience on Twitch – and to do that we need to be clear about what we’re doing and why we’re doing it. We appreciate your feedback and help in making this change.”
It comes a day after Twitch apologised for “confusion” over the new rules and promised to rewrite them.
But UK streamer Marco, known online as Stallion, told BBC News he would still be leaving Twitch, following the original update.
“This is the push that I needed to get me off this platform,” he said.
“This has been something that’s been in my mind for the last two years… the problem with Twitch is it has next to no discoverability – it’s one of those platforms where if you’re not already at the top, you’re not going to be.
“I get it that it’s a business, but it’s like there’s no thought about the people who are on the platform… it just feels like it’s all about the money now and nothing to do with us.”
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