Falling sales have impacted Snapchat, a popular app among generation Z for its transitory content that relies on users’ “fear of missing out” to keep them engaged. The appeal of mass social media remained in its ability to maximize relationships by allowing nearly everyone with a computing device and internet access to sign up. Companies provide their facilities since they make the majority of their money through advertising.
Snapchat is launching a new paid membership service for users dubbed Snapchat Plus on its internal network. The subscription service, which was first noticed by app researcher Alessandro Paluzzi, will give users early access to new features as well as other special perks.
Paluzzi announced the news on Twitter, saying that the service will provide users access to “exclusive, experimental, and pre-release features” like the option to pin a conversation with a Best Friend, bespoke Snapchat icons, and a special badge, among others.
Alessandro Paluzzi disclosed the estimated membership costs for Snapchat+ on Twitter, as previously reported. According to the tweet, a one-month subscription to Snapchat+ costs EUR 4.59 (approximately Rs. 370), while a year’s subscription costs EUR 24.99. Furthermore, a one-year subscription to the paid service will cost EUR 45.99. (Roughly Rs. 3,750). In addition, to encourage paid subscriptions, the corporation might offer a one-week free trial to users. According to reports, the payment will be tied to the user’s Play store accounts, and the subscription would be auto-renewed until the user cancels it.
Snapchat Plus costs €4.59 a month, €24.99 for six months, and €45.99 for a year, according to screenshots shared by the app researcher. However, because these are possibly placeholder prices, they are likely to change.
Snapchat’s spokesperson Liz Markman, confirmed the development to The Verge in a statement. “We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community,” said Markman.
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