Samsung Bixby to reportedly get a gen AI upgrade 

Sanjana Dhar
Sanjana Dhar July 22, 2024
Updated 2024/07/22 at 12:19 PM

According to a report, the head of mobile position of Samsung, TM Roh, announced that Samsung bixby, the native virtual voice assistant of Samsung, will soon get a generative AI upgrade.

Samsung Bixby to get an AI Makeover

According to a report Samsung Bixby will be infused with the South Korean tech giant’s own large language models to bring in new features and capabilities. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, told CNBC about the development and said, “We’re going to advance Bixby with application of Gen AI technology.” He also added that the new Bixby will be available later this year. This will be a major upgrade in the capability of the virtual voice assistant that was first introduced in 2017 with the Galaxy S8 series.

When compared to the voice assistant offered by other competitors such as Google Assistant and Siri, Samsung bixby offers some unique features. For example, Bixby Home can update the homepage constantly based on the behavior of the user and show information about the news articles, reminders, weather and more. Bixby Vision, on the other hand, allows users to scan an object using the camera on the device. Bixby will then identify it and provide information about it.

However there is one issue that the Samsung voice assistant struggles with just like the other existing assistants- that is not being able to understand the contextual commands and being incapable of performing complex tasks. With generative AI integration, we might be able to see an improvement on this problem.

 

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