In an effort to better compete with Microsoft and other tech companies for business customers, Oracle announced that it is expanding the generative artificial intelligence technologies available in its corporate software portfolio.
Oracle supports over 50 generative AI use cases that are integrated into Oracle Fusion Applications and created to respect clients’ corporate data, privacy, and security. Oracle is built on Oracle Cloud Infrastructure (OCI) and leverages its top AI services. No consumer information is shown to other customers or shared with large language model (LLM) providers when using OCI Generative AI Service. Furthermore, the only organization permitted to utilize custom models trained on its data is a single client. Role-based security is directly integrated into Oracle Fusion Applications workflows to further safeguard critical data.
The cloud-based software solutions provided by Austin, Texas-based Oracle are essential to many businesses in managing their finance, supply chains, and HR departments. The company stated that the new features are made to save time for those individuals by doing tasks like creating job descriptions, summarizing complex data, and generating reports.
A competitive advantage
Oracle, which entered the cloud computing space later than its competitors, sees these features as essential components of its strategy to overtake Microsoft and other corporate software rivals, who are also vying for business with their “Copilot” AI features. In addition to investing billions of dollars in Nvidia processors, Oracle has teamed with Cohere, an AI startup started by former Google workers.
In contrast to consumer apps like ChatGPT, which allow users to type requests directly to a chatbot, Oracle has identified about 50 features where the AI system is specifically tuned to handle tasks like summarizing a protracted price negotiation with a supplier or writing up a product description in a catalog based on data from a company inventory system. Before the AI-generated data is finalized, a human employee examines it in every instance.
The strategy was designed to increase productivity while avoiding some of the drawbacks of existing AI technologies, according to Steve Miranda, executive vice president of applications development at Oracle.
Oracle does not intend to impose additional fees for the new functionality, according to Miranda.
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