A major North American operator was facing multiple challenges in delivering the best possible mobile broadband to its urban customers. Despite having a good spectrum holding, particularly in the higher frequency bands, its macrocellular network could not deliver the coverage required to meet growing demand in major cities like New York and San Francisco.
Having previously been a leader in network quality, the operator was seeing falling customer satisfaction ratings. To deal with these challenges, the operator adopted a strategy based on network densification and optimization.
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