Snapchat’s cheery chatbot, My AI, has become a sensation in just two months, exchanging over 10 billion messages with more than 150 million users. The company has also shared some insights into the most popular topics of conversation around the globe, revealing the diverse interests of different countries, including India. Some users even leveraged the chatbot for educational purposes.
But My AI’s most commonly assumed role was that of a friend that helped Snapchatters with simple tasks like writing poems and finding activities to do with family. For instance, over 100 million conversations asked for conversation starters, like a good joke. The AI chatbot also offers good advice apparently, and saw 2 million conversations looking for tips about planning a birthday party, wedding, graduation, or baby shower.
Aside from general advice, My AI can also offer personalised location recommendations based on the information you share with Snapchat. The platform has revealed that approximately around 5 million conversations asked My AI for recommendations for top tourist destinations.
Notably, My AI’s location-based recommendations have also been the subject of many memes over the past few months. A notable example of its quirky behaviour was its tendency to ‘gaslight’ users about their city. It would answer flawlessly when asked about places in their vicinity, but deny any knowledge of their location when asked directly.
That aside, Snapchatters continued to use the chatbot for things like restaurant recommendations, with over 5 million conversations hovering around the fast food chain McDonalds alone. People also used the chatbot to ask for recipe ideas and inspirations for healthy meals and snacks. Beauty and fitness also found their place within My AI, with over 12 million conversations asking for recommendations on skincare, makeup, nail care, fragrance, and other cosmetics.
Other notable use cases include help with info on consumer electronics, learning about the latest celebrity and entertainment news, and even education. Besides being fun, My AI has also enabled people to search for colleges and universities, learn new languages, and explore history. 1 million conversations were just about historical events, including the Cold War, the Industrial Revolution, World Wars I and II, Queen Elizabeth, and more.
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