Meta to start training AI on UK Users’ Social Media Data

Sanjana Dhar
Sanjana Dhar September 19, 2024
Updated 2024/09/19 at 6:11 AM

Meta confirmed on Friday that it will begin training its artificial intelligence (AI) models on the public data on Instagram and Facebook in the UK. The company first planned to use this data three months ago. However, they halted the plan due to regulatory concerns. The social media giant confirmed that it has now received the nod to proceed with the AI training. The company claimed that this would enable the AI models to reflect the cultures of British users more accurately.

Meta to train AI on UK users’ social media data

In a newsroom post, Meta highlighted that it had previously paused the plans to train AI models with user data in the UK. This happened after regulatory authorities of the country raised concerns over how the data would be used. However, it claimed that the company had “engaged positively” with the Information Commissioner’s Office (ICO) and was restarting the plan. Meta stated that it will begin training AI with this data over the coming months.

The social media giant revealed the reason behind training Meta AI on this data. According to Meta, this move was to reflect British culture, history, and idiom in a better way when people interact with the AI. Further, it added that the tech giant was aiming to reflect the diverse communities around the world. They are doing this by training on localized user data.

The company highlighted how the company will go about collecting data. Meta clarified that it will not collect information from users in the UK who are under the age of 18. They will also not use private data such as messages sent to friends and family to train AI. “We’ll use public information – such as public posts and comments, or public photos and captions – from accounts of adult users on Instagram and Facebook,” it added.

 

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