LinkedIn, the professional networking platform, is adding new video ad formats to help marketers connect with its 930 million members. The new ad formats include:
- In-Stream Video Ads: These ads play before, during, or after other videos on LinkedIn’s Audience Network.
- Conversation Ads: These ads allow users to start a conversation with a company or brand directly from the ad.
- Thought Leader Ads: These ads feature thought leaders in a particular industry sharing their expertise.
In addition to the new ad formats, LinkedIn is also expanding access to Conversation and Thought Leader Ads. Conversation Ads were previously only available to a select group of advertisers, but they will now be available to all advertisers starting in July. Thought Leader Ads were previously only available to LinkedIn’s Premium publishers, but they will now be available to all advertisers starting in August.
“We’re excited to offer these new ad formats and expand access to Conversation and Thought Leader Ads,” said LinkedIn’s Head of Video Advertising, Chris Sacca. “These new options will give marketers more ways to reach their target audiences on LinkedIn and drive business results.” The new video ad formats and expanded access to Conversation and Thought Leader Ads are part of LinkedIn’s ongoing efforts to make video a more powerful tool for marketers. In 2022, LinkedIn saw a 50% increase in video views and a 30% increase in video ad engagement. “Video is a powerful way to connect with and engage with professionals on LinkedIn,” said Sacca. “These new ad formats and expanded access will help marketers reach their target audiences with video and drive business results.”
How to Use LinkedIn’s New Video Ad Formats
To use LinkedIn’s new video ad formats, you’ll need to create a LinkedIn ad campaign. When you create your campaign, you’ll be able to choose from the following ad formats:
- In-Stream Video Ads
- Conversation Ads
- Thought Leader Ads
Once you’ve chosen your ad format, you’ll need to create your ad creative. Your ad creative should be a video that is relevant to your target audience and that promotes your product or service. You’ll also need to set your ad budget and bidding strategy. LinkedIn offers a variety of budget and bidding options, so you can choose the option that best suits your needs. Once you’ve created your ad campaign, LinkedIn will start running your ads. You can track the performance of your ads in LinkedIn’s reporting dashboard.
Benefits of Using LinkedIn’s Video Ad Formats
There are several benefits to using LinkedIn’s new video ad formats. These benefits include:
- Reach a large audience: LinkedIn has over 930 million members, so you can reach a large audience with your video ads.
- Engage with your target audience: LinkedIn users are highly engaged, so you can expect your video ads to be seen and interacted with.
- Drive business results: LinkedIn video ads can help you drive business results such as website traffic, leads, and sales.
