Instagram Tests “Flipside” Feature, Enabling Deeper Privacy for Close Friends

Srishti Dey
Srishti Dey January 31, 2024
Updated 2024/01/31 at 10:36 AM

Instagram is already testing “Flipside,” a new feature designed to improve user privacy and fulfill the need for unique accounts. Recognizing that a lot of users wind up making different identities for personal and professional relationships, Instagram hopes to make this easier with Flipside, which lets users keep their private with their closest friends while utilizing a single account. The site, owned by Meta, is aware of the increasing need for increased privacy, particularly as users try to draw boundaries between their more private and public lives.

Flipside: Closing the Privacy Gap:

The Flipside function enables users to set up a second profile, providing a more personal area reserved for close friends. material posted on Flipside is only ever visible to the user’s trusted contacts, unlike material shared on public accounts. This makes it possible to distinguish between information that is public and private, giving users the chance to share less edited and more intimate postings with their close friends and family.

Customization and Control:

Flipside gives users the option to add unique details to their private profile, such as a name, bio, and profile photo, which makes it possible to display themselves in a more casual and laid-back manner than on their public profile. Additionally, Instagram gives users the option to erase everything and start again by deleting everyone from their personal webpage. A small number of users are now testing this functionality, suggesting that it may go live on a broader scale in the upcoming months.

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Instagram has placed an age restriction on users who wish to utilize Flipside, limiting access to those who are at least 18 years old. This also applies to business profiles. This guarantees a more mature and responsible use of the feature. Furthermore, the platform has made it clear that corporate profiles will not have access to private postings on Flipside, further emphasizing the separation between personal and professional use.


Instagram’s efforts to prioritize user privacy are demonstrated by the Flipside functionality that the platform is testing. Instagram seeks to give users who want greater privacy without having to create separate accounts a seamless solution by addressing the need for a more sophisticated approach to personal and public profiles. Users hoping for a more seamless experience may enthusiastically welcome Flipside’s possible inclusion as the testing phase goes on.

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