Microsoft has announced the introduction of Insights for Common Event Monitoring (UET) tags. UET tags are a set of JavaScript code snippets that can be used to track user interactions with a website or app. The Insights feature provides website owners with valuable insights into how users are interacting with their website, such as which pages are most popular, how long users are staying on each page, and which pages are causing users to abandon the site.
The Insights feature is available for all UET tags, including the standard UET tag and the enhanced UET tag. The standard UET tag is a basic tag that tracks basic user interactions, such as page views and clicks. The enhanced UET tag is a more advanced tag that tracks a wider range of user interactions, such as form submissions and downloads.
To use the Insights feature, website owners must first enable it in the UET control panel. Once Insights is enabled, website owners can view the Insights data in the UET reports. The UET reports provide a variety of insights into how users are interacting with the website, such as:
- Page views: The number of times each page on the website has been viewed.
- Unique visitors: The number of unique visitors to the website.
- Average time on page: The average amount of time that users spend on each page.
- Bounce rate: The percentage of visitors who leave the website after viewing only one page.
- Conversion rate: The percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.
The Insights feature can be used to improve the user experience of a website by identifying areas where users are having difficulty or where they are not spending enough time. For example, if the Insights data shows that a particular page is causing users to abandon the site, the website owner can make changes to the page to make it more user-friendly.
The Insights feature is a valuable tool for website owners who want to improve the user experience of their website. The Insights data can be used to identify areas where users are having difficulty or where they are not spending enough time. By making changes to the website based on the Insights data, website owners can improve the user experience and increase conversions.
Here are some of the benefits of using Insights for UET tags:
- Improved user experience: Insights can be used to identify areas where users are having difficulty or where they are not spending enough time. By making changes to the website based on the Insights data, website owners can improve the user experience and increase conversions.
- Increased conversions: Insights can be used to identify pages that are causing users to abandon the site. By making changes to these pages, website owners can increase conversions.
- Better understanding of users: Insights can be used to gain a better understanding of how users are interacting with a website. This information can be used to improve the website’s design and content.
