Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or internet of things (IoT) technologies without a scalable and repeatable digital identity strategy. Without it, they have no way to identify, engage, and build meaningful relationships with their customers— whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to explain the fundamentals of digital identity and how it helps you build relationships with your customers.