Google is working on search and shopping ads in its AI generated answers which is AI Overviews in the US.
What are AI Overviews on Google Search?
At the recently concluded Google I/O developers conference, Google announced that the tech joint will be expanding AI overviews on Google search for all the users in the US.
The new AI Overviews on Google combines the power of conventional web search with the power of generative AI for delivering quick and insightful search results. This feature is currently available for all the Google users in the US; however users outside the US might have to wait for a while to get access to this feature.
Google Search AI Overviews is powered by multi step reasoning of Gemini AI along with planning and multimodality capability. Users will soon be able to take videos and use them as a search input on Google Lens. Users will also be able to adjust the overview generated by AI by asking it to simplify or ‘break it down’, in the coming days.
Google to start testing ads in AI Overviews
Google will start testing search and shopping ads in its AI-generated answers in the U.S., the Alphabet-owned company said on Tuesday, days after it rolled out the AI Overviews feature widely at its annual I/O conference.
Ads will appear in a ‘sponsored’ section within AI Overview based on the query’s relevance and information, , the company said in a blog post.
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