Canva is shifting its focus from empowering individuals to empowering organizations. To provide a comprehensive visual communication platform for enterprises, Canva launched an enterprise version.
What’s new in Canva?
In an interview Robert Kawalsky, Head of Product at Canva told, “What that means for us, is empowering organizations to empower their entire workforce, with the capabilities that people have grown to learn about Canva but to do it in a way that meets all the requirements of a large enterprise.” He added, “What we are really empowering them to do now is to enhance that organic usage that people have adopted simply through the love of my product, with all the capabilities from reporting to the necessary compliance and security requirements to deploy Canva enterprise-wide to solve some of the clear pain points that people have today.”
Currently Canva has more than 185 million monthly active users and more than 2.3 billion dollars in annualized revenue. He said, “We are finding that whilst visual communication has never been more important, the complexity of navigating an organization having so many tools and so much new technology along with the rise of AI has actually created a lot of complexity. And we’re looking to address that with a single platform.”
New Canva features for larger organizations
The Canva homepage has been re-designed to allow organizations to customize it and bring it through their brand. It can also have class contents whether it’s documents or presentations, white boards, websites or videos. Canva is also offering a new feature for teams or administrators which will help them as a mechanism to allow teams to consume content besides creating it on camera.
“We are seeing a lot of large organizations using Canva as a brainstorming tool with our whiteboarding feature. With AI, in a single click, we can turn that brainstorm into a long-form document that can be distributed amongst the rest of the team,” Kawalsky added about features.
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