Around 80 percent of today’s mobile traffic originates or terminates in a building. With office workers increasingly depending on mobile communications in their day-to-day business, it’s no surprise that enterprises demand a high standard of service. Some 87 percent of respondents to a recent survey agreed that it was imperative to have in-building cellular coverage in all areas of the building.
Poor indoor coverage has the potential to discourage Small and Medium-sized Enterprises (SMEs) from using an operator’s services, whereas good coverage can improve revenue from this important sector.