Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
The presentation delves into 7 trends that inform every step in the campaign lifestyle:
1. Thought leadership
2. Content franchise
3. Touchpoint consistency
4. Everyone-as-marketer
5. Hypertargeting
6. Brand investing
7. Cost-per-connection
To learn why these trends are important and how to take advantage of them, download the complimentary presentation PDF.
