The trajectory of the app economy across geographies, income levels, demographics and nearly every major industry has been astonishing. Since the launch of the iPhone 10 years ago and the launch of the iOS App Store and Android app stores nine years ago, we have seen new use cases, business models and technology innovation fuel this vibrant and dynamic market, creating the enormous opportunity we have today.
This report lays out our analysis of the current state of the app economy and our projections for this rapidly expanding market through 2021 — when App Annie projects that the global app economy will be worth $6.3 trillion. That’s an economy which, if it were a nation state, would be the third largest on Earth today, with apps reaching nearly every person on the planet.
