With Prime Day 2024 around the corner, Akshay Shahi of Amazon explains what is different about this year’s Prime Day and how Amazon is reaching the distant corners of the country.
Director and Head of Amazon Prime, Akshay Shahi said “I fundamentally believe that the reason customers trust Amazon and Prime members trust Prime is because of the reliability of our delivery, speed for sure, and a great returns experience.” The Delivery And Returns Experiences will kick start its eighth edition of Prime Day in India at midnight on July 20 and will continue for the next 24 hours.
In an interview, Shahi also told, “Prime Day in India has always been unique and different from Prime Day in the US or Europe. We’re the one country which envisioned Prime Day as a true celebration of everything prime, not just another deals event.”
Several deals, product launches and entertainment has been enumerated by Shahi as the three pillars that has been established for prime Day by Amazon in India. There are thousands of deals across various categories such as home appliances, fashion, electronics, everyday essentials during each Prime day.
“Prime Day promises that this is supposed to be the best deal of the year. This year we have 450 plus brands launching new products. Prime Day in India includes a significant entertainment component and we have made a concerted effort to be able to bring more and more great shows, and great music together at this time,” Sahi explained. He added,“Amazon India continues to invest in creating great experiences and providing fast delivery and returns across the country. We serve 100 per cent of the PIN codes in India, with 97 per cent of those PIN codes having items available for two-day delivery or faster.”
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