Consumer Identity and Access Management (CIAM) is a sub-genre of traditional Identity and Access Management (IAM) that has emerged in the last few years to meet evolving business requirements. Many businesses and public sector organizations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services. Enterprises want to collect, store, and analyze data on consumers in order to create additional sales opportunities and increase brand loyalty.
This report provides an overview of the market for Consumer Identity and Access Management and provides you with a compass to help you to find the Consumer Identity and Access Management product that best meets your needs. We examine the market segment, vendor product and service functionality, relative market share, and innovative approaches to providing CIAM solutions.
