Apple on Tuesday announced support for a new App Store feature that will allow developers to prompt former app users to sign up for a paid subscription again. These so-called ‘win-back offers’ will allow app developers to offer a discount. App developers can offer discounts to previous users in order to convince them to purchase a subscription. These offers will be available on automatically renewing plans, according to Apple. App developers have already started to present these offers to customers who have recently canceled a subscription.
Apple introduces App Store ‘Win-Back Offers’
The details available on Apple’s Developer site talks about the new ‘win-back offers’. This feature will allow developers to target users who are no longer a subscriber of their app’s services. Apple says that former customers can get a special offer that might encourage them to pay for a new subscription.
These offers will only be available for auto-renewable subscriptions, according to Apple. An example of one such win-back offer lets users pay $9.99 for a six-month subscription, followed by a $39.99 annual subscription. This will automatically be renewed after the promotion period. Developers will be able to set up these offers via App Store Connect. Apple says that it will offer the ability to define criteria for eligibility, the type of discount, and region-wise availability of these promotions.
Once an app developer has set up a win-back offer, customers might see a prompt. This prompt will help one to purchase a subscription at a cheaper price inside the app or game. Apple’s developer documentation states that customers will see win-back offers “this fall”. Meanwhile, some developers have already implemented their own methods to encourage users to re-subscribe to canceled plans.
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