Instagram is currently testing a new feature called unskippable “Ad Breaks.” These ad interruptions appear as users scroll through their feeds and last for 3 to 5 seconds before users can continue browsing.
In this latest experiment, Instagram is showing unskippable ads that pop up unexpectedly as users scroll through their feeds. These ads only last for 3 to 5 seconds. However, their impact on the overall browsing experience is a point of contention. Meta is currently testing this feature with a small group of users, and it’s unclear when or if it will be rolled out to everyone.
Users are frustrated by this new development, with some expressing their intention to stop using Instagram if the platform decides to stick with these unskippable ads. When one user clicked on the “i” button to learn more about Ad Breaks, the official description stated, “Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing.” However, this lack of transparency hasn’t sat well with many users.
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