You can now find similar items and outfit recommendations in the personalized carousels that will be available on eBay’s new AI- powered feature named “Shop the Look”.
What is ‘Shop the Look’?
The US-based e-commerce platform has now added a new artificial intelligence (AI) based feature. The feature has started rolling out in the US and UK. Although the feature might be added to Android later this year, it is available for iOS users as of now. ‘Shop the Look’ provides an interface to users so that they can check out similar items and outfit recommendations based on your preferences and behavior with the help of generative AI- capabilities. The feature will analyze and track the behavior exhibited by consumers across the platform and help them to shop for items.
eBay announced the new feature on Tuesday through a community post. “Shop the Look is an immersive carousel of looks, tailored to our customers’ shopping history, complete with interactive hotspots that reveal similar items and outfit inspirations, ” said eBay, announcing the AI-powered Shop the Look feature in the community post.
How can you access ‘Shop the Look’?
The feature has started rolling out in the US and UK. Although the feature might be added to Android later this year, it is available for iOS users as of now. On opening the app, users can find the carousel- ‘Shop the Look’ on the home page and the fashion landing page as well. In this carousel, users can see models wearing different outfits based on various themes and styles. Once a user clicks on an outfit, they will see hotspot buttons for various outfit options. These hotspot buttons are interactive in nature. Clicking on any button out of the three buttons available, a panel showing similar items will open up. Not only will these options include luxury items but pre-owned items as well.
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