According to a recent report, OnePlus and Realme may soon stop making Google TV sets for India. This comes as a surprise, as both companies have been investing heavily in the smart TV market in India in recent years. One possible explanation for this move is that the smart TV market in India is becoming increasingly competitive. Xiaomi is currently the dominant player in the market, with a market share of over 20%. Samsung and LG are also major players in the market.
OnePlus and Realme have both struggled to gain significant market share in the Indian smart TV market. In the first half of 2023, OnePlus had a market share of just 3%, while Realme had a market share of just 2%.
It is also worth noting that OnePlus and Realme are both Chinese companies. In recent years, there has been increasing scrutiny of Chinese companies in India. This scrutiny has been heightened by the ongoing border dispute between India and China.
What does this mean for the smart TV market in India?
If OnePlus and Realme do stop making Google TV sets for India, it will be a blow to the smart TV market in India. OnePlus and Realme are both popular brands in India, and their decision to stop making Google TV sets could lead to a decrease in sales of Google TV sets in India.
However, it is important to note that the smart TV market in India is still growing rapidly. In the first half of 2023, smart TV shipments to India grew by 8% year-over-year.
The decision of OnePlus and Realme to stop making Google TV sets for India is a surprise. It remains to be seen whether other Chinese companies will follow suit. However, it is important to note that the smart TV market in India is still growing rapidly, and there are still a number of great smart TV brands available in India.
