Salesforce Introduces AI for CRM, Names it “Einstein GPT”

Nishita Gupta
Nishita Gupta March 9, 2023
Updated 2023/03/09 at 5:29 PM

The demand for chatbots with AI is rising. There is a growing need for conversational agents that can comprehend and respond to natural language as messaging apps and virtual assistants become more popular. Salesforce is now at the forefront. Salesforce’s AI capabilities are being improved. Salesforce introduces Generative AI for CRM, the cloud-based software giant revealed Einstein GPT on Tuesday, calling it the “first generative AI for CRM in the globe.”

Salesforce introduces Generative AI for CRM, which promises to revolutionize the business operations

According to the company’s press announcement, the system will be able to create emails, craft customer service responses, and generate code. Also, it will make ChatGPT compatible with Slack, which is owned by Salesforce. Salesforce introduces generative AI it has dabbled in AI before, but this is its most major action to date in the fiercely competitive field.

According to Marc Benioff, the CEO of Salesforce, Einstein GPT, in combination with the company’s Data Cloud and integrated with all of its clouds, as well as Tableau, MuleSoft, and Slack is another way that the company is opening the door to the AI future for all its customers. He also mentioned that they will be integrating with OpenAI at launch.

With the emergence of real-time technology and generative Intelligence, the world is going through one of the most significant technological transformations ever. This occurs at a crucial time when every business is working to engage with customers in more sophisticated, automated, and customized ways. The worldwide investment arm of Salesforce, Salesforce Ventures, recently unveiled a Generative AI Fund. The new $250 million fund will support the ecosystem, make investments in high-potential startups, and encourage the creation of creative, trustworthy AI.

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